Read about our approach to external linking. In the video, she zooms in on partial strands of hair sticking up from her head. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. They list on their website current class action lawsuits and settlements to keep people informed. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Live market coverage co-anchored from Hong Kong and New York. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. 3, but that isnt very comforting. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. To the contrary, many believed their situation would have been worse but for the Products.. 4, Olaplex No. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Olaplex products are also cruelty-free, pH-balanced, and vegan. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). . Therefore, it can help you fight hair loss while also promoting healthy hair growth. Olaplex products are widely available in beauty retail stores and online. 'I had huge bald spots bcz of their products .. But she's not satisfied with the company's response. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. 'Olaplex products do not cause hair loss or hair breakage. articles a month for anyone to read, even non-subscribers! 5, Olaplex No. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Top Class Actions posted an article about Olaplex in April 2022. Olaplex is a company that sells a variety of hair products. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. Nous, Yahoo, faisons partie de la famille de marques Yahoo. 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. It is the final formulation that determines efficacy and performance. It is free of many common irritants and undesirable ingredients. VideoAt the crash site of 'no hope' - BBC reporter in Greece, Havana Syndrome unlikely to have hostile cause - US, How 10% of Nigerian registered voters delivered victory, Sake brewers toast big rise in global sales, The Indian-American CEO who wants to be US president, Blackpink lead top stars back on the road in Asia, Exploring the rigging claims in Nigeria's elections, 'Wales is in England' gaffe sparks TikToker's trip. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. The chemical in question is butylphenyl methylpropional (lilial). Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Olaplex did not comment specifically on the Canadian lawsuit or refunds. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. Have you tried Olaplex hair loss products? Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. Class-action lawsuits have been filed in different states against Unilever for these products. Be sure to let me know! Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. It repairs broken bonds and rejuvenates your hair. as well as other partner offers and accept our. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Many buy from Amazon which is filled with scam products. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Add Your Comments. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. On Tuesday, Olaplex said net revenue this year will be $563 . Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Additionally, they hope to get full refunds, including tax, for all those who bought this product. Manage Settings The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. Sold at Sephora, contains butylphenyl methylpropional ( lilial ), panthenol list on their website current action... But for the products.. 4, Olaplex products are arranged in Denver, on Dec.,... 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