real estate sphere of influence letter sample

For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. The writer recommended saying "I'm an agent now and I need your help.". You can use variations of this, but the most important thing you can do is to be authentic. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. make an informed decision when buying or selling a house. When it comes down to it, an SOI is just a group of people you know personally. The name of the game is Listing E-Alerts. You might even want to use a real estate CRM. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. If people are always seeing you on Facebook, Instagram, etc., youll likely be the first one they think of when they, or anyone they know, is ready to buy or sell. It's helpful to the recipient and offers them something of value, INFORMATION. Theres really no right or wrong way to segment your list. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Do your prospects know? As a real estate professional, you have a lot of connections and vendors you know and trust. Sample Influence Letter. In todays market, there are many different lead sources you can use to grow your business. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Date. 3. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Real Estate Introduction Letter To Friends! | Amazing Prospecting and Copy all of it into one Excel spreadsheet. All because of one fundamental business driver: Authenticity. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. I am the worst at self-promoting. My clients really love it. Approximately 80 percent of all transactions are done within your sphere of influence. Instead, you should spend your time visiting with several people in a one-on-one manner. Are you sure you want to report this blog entry as spam? I've been featured from time to time on the local news or in the paper, so I always send out notices with links. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. If theres one SOI pro tip that bears repeating, its this: Never assume. So thank you, thank you, THANK YOU!!! If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. The Best Real Estate Email Templates for Your Sphere of Influence And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. How to write a client letter to your sphere of influence and past Any new listings that come onto the market will be instantly emailed to your buyer. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Next, you can run those emails through a scrubbing service. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. Twitter posts with visuals get up to 5x more engagement. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. You heard that right. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. This raving fan then tells their close connections about you which in turn builds your sphere of influence. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. ActiveRain, Inc. takes no responsibility for the content in these profiles, "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. But if you do it right? Real Estate Sphere of Influence - Etsy You may think that you are so busy that you will never have time to go to another networking event. Dont hesitate to put this to work for you. But asking for it can feel pretty daunting. Dont do that. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. If you would like to submit a question just visit. Required fields are marked *. saying thanks to those who have helped you attain success is a great way to foster more !! It strikes up a conversation and they start chatting with you. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Then, you may want to share information you learn in these business journals with your potential client. Excellent letter, of course, Marte! Now that is a good introductory letter, Marte. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. When you do go to a networking event, you may think the goal is to collect as many cards as possible. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. or other gift.. That way, they know that you appreciate the referral. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. And whenever possible, ALWAYS post an image. Human connection is in high demand. This traditional use of the Listing E-Alert tool is a great value add to your clients. (Its just around the corner from you actually in Spring Brook Hills.). There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. (to "celebrate" a newer agent's reaching a milestone in their career in this tough market. You want to find ways to touch your SOI members without annoying them. Likely, you are already using Listing E-Alerts. You can use variations of this, but the most important thing you can do is to be authentic. Whats the first advice given to new real estate agents? Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Good news! Great post !! They already know you. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. The 12 Best Real Estate Prospecting Letter Templates for 2023 You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Take this epic SOI marketing story (again from Justin Seeby). Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Today Im going to tell you, no. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. 5 Simple Scripts For Reconnecting With Your Sphere - Inman After youve sent a few value-packed emails, drop in and ask for that referral. Happy Anniversary to ME! A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. We recently won a couple of awards and now looking at this, I see how I could have communicated better by thanking all of our customers. Script #1 - Recent Clients & Professional Connections, I hope all is well! In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! D. Verye good information here for all. This is an important lead generation tool in the real estate industry that can help you add that personal touch. Be clear that you have no agenda. He is CEO of Agent Dominator. Michael Montgomery of Rev Real Estate School. Good iedea on using and award and sharing it with your soi. This is one of the easiest ways that you can dramatically expand your sphere of influence. Offer something of value. Where you make your list will depend on where you are in your business. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Make sure you do not fall into this trap. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? As the leads and referrals start coming in, its important to keep track of each and every one. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. . Its a common issue, and sometimes when times are good, it doesnt feel necessary. The Best Real Estate Email Templates for Your Sphere of Influence Another excellent post. Here is how to create an audience. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! This is a great way for you to demonstrate that you are knowledgeable about the local area. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. This week I had the pleasure (and total surprise) of winning an award from RE/MAX for 2010! Now that you know you DO have a sphere of influence, lets take a look at whos in it. Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. Before I started using email marketing, my business was struggling. That said, the fact of the matter is that our SOI is where its at. Then, make sure you invite people to hang out with you for your charge. Follow up with them after the event. Still not sure how to write it? Just never, ever assume. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Send out a simple four by six postcard. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. It is important for you to stay connected with your real estate clients. Then, you need to make sure that you pay special attention to your ideal client. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. Truth is, most agents are terrified to start working their spheres of influence (SOIs). Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Here are a few authentic scripts for. When making your choice, youll want to consider the market you are in and the level of training you desire. Or ask for feedback?? If so, just be a little more intentional whenever you log on. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Once you feel like you have established a personal connection, ask them for a business card. So take a different approach. Thats the only way you will be able to contact your SOI members 100 times a year. If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. I was having trouble generating leads and converting those leads into clients. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Its expected in business. You now have a friend in real estate. You can do this by adding value coming from contribution and giving them something they want. P151 Marketing Mastermind 01 - Marketing vs Branding Save my name, email, and website in this browser for the next time I comment. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. What's the reason you're reporting this blog entry? There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! 5 ways real estate agents can build their sphere of influence - Paradym The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. I mailed them a postcard because I was afraid to pick up the phone and call them. A form letter! We have all been there. You dont have to be a suited-and-booted business exec to have a great network. If you are taking a look at the current real estate market, you will quickly realize that we are living in unprecedented times. If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Hey would you do me a favor, Aaron? Its really simple. There are helpful tools you can use to expand your social media influence. In it, Jason chats about everything from life with twin toddlers to drinking rum he doesnt even mention the word house until at least 5 minutes into the call. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style 3. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. Again, theres absolutely no need to sell here. If you throw a great party, you definitely want to put this to work for you. If they are not receiving them, they are not actually in your sphere of influence. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. It could even be that they are having some work done on their house and need some recommendations. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. It is so easy to get caught up in the bright and shiny and different methods of lead generation. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. If this has happened to you, you need to re-engage with those people. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. In addition, it might backfire and cause them to never call on you. Why not get deep once in a while? Under that simple system they end up calling everyone in their SOI twice a year. Love your ideas and thanks for the inspiration. Take a breath. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. coaching programs is right for you? The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Check out this great listen on Audible.com. They may even have some great content ideas. And when he does, it feels like a natural segue, not an awkward script. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Constant Contact and Emma are two good examples. Jennifer - I really needed to read this!! In real estate, you have to develop a strong relationship with the buyer or seller. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Jumpstart Your Real Estate Sphere of Influence (SOI) Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Yours was the best ! Are you sure you want to report this blog entry as spam? Thx for sharing. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Do you know anyone who might be thinking of purchasing a home in the future? Thank you for using me as your realtor. Their new listing or recent sale? And remember, you are NOT selling. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. But a good rule of thumb when youre first getting started with contacting your SOI is to list your contacts according to how you know the person. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Own it! Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Find FL real estate agents You need to take a look at the people you are connected with on social media. Theyre going after the unknown. Congrats. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. And who doesnt love a bottle of wine or box of chocolates? Dear (Name), How are you? By the way, this is not MY yay-me letter - it's from one of my readers; I'm just sharing it as a good example. There are so many ways for real estate agents to generate business. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. That's a good letter! Save my name, email, and website in this browser for the next time I comment. You can collect those business cards virtually if you want them. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. As with follow ups, consistency is the name of the game on social media. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. 7 Tips for Building Your Sphere of Influence in Real Estate - The Close We are going back to the basics. Either way staying top of mind with your list is important. I stay in touch with my people, past present and to come, with a monthly . Out of 30+ agents in my office, I was one of only 9 to receive this honor! Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). You at least need to take the time and make real estate letters personal. Its one of the oldest digital tools that Realtors have had at their fingertips. ), And lets face it. You may be hesitant to call them because you havent called them in so long. The easiest way to do this is to use an announcement letter for real estate. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Its forcing real estate professionals to pivot their business and make some changes. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. If the thought of nurturing every contact in your SOI from your babysitter to your great aunt gives you anxiety, never fear. Good news! Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan.

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